ITL3045-Mari's Profile

ITL3045-Mari Product Designer
17 years experience 0 projects worked USA
$0 earned
BrandingMobile App DesignProduct DesignSaaS DesignWebsite Design

I am an award-winning end-to-end product, UX/UI, and visual designer who’s successfully led teams (startups included) and projects all over the world for 15 years. I have designed responsive sites, web/native apps and consulted on design processes—audits, product design cycles, and product team workflows to make the product roadmap more cost and time-effective. Notable clients include Pixar, Adobe, Marqeta, Wavefront, Symantec, and RelayHealth.

Other skills include:

  • App UI
  • Visual Design
  • User Experience (UX)
  • Digital Design
  • User Requirements
  • Logo Design
  • UX Design
  • UI Design
  • Respinsive
  • Sitemaps

Portfolio

Work History (0)

  • There are no activities yet.

Work Experiences

  • Product Design Director and Designer

    Mari Ettlinger Digital Design

    January 2004 - Now

    •Designed websites and apps for my own digital design consultancy for startups and tech companies in California and beyond.

    •Designed websites and apps for my own digital design consultancy for startups and tech companies in California and beyond.

    •Worked in the following industries: animation, fintech, fitness, gamification, gaming, healthcare, hospitality, IT, pharma, photography, real estate, telecom, technology, online security, social networking, and video.

    •Contributed to the design for Altitude Networks, an online security MVP web app, including user journeys, annotated mini wIreframes, dashboards, product, and visual design.

    •Created the user flows, sitemaps, wireframes, and visual design strategy for Haus, a real-estate cross-platform web app.

    •Redesigned Pixar/Renderman\’s animation product website, incorporating design strategy, UX, and visual design.

    •Designed and co-wrote Microsoft\’s award-winning interactive marketing and product demos.

    •Created the UX, cross-platform user flows, and wireframes for Toyota\’s automotive sales iOS app.

    •Developed visual design for BioRad\’s biotech website and sales collateral.

    •Created Wavefront\’s data visualization dashboards, including the sitemap, user onboarding flow, UX, and visual design.

    •Designed Snapwire\’s stock photography website including discovery, audit with annotations, UX, visual design, and responsiveness.Worked in the following industries: animation, fintech, fitness, gamification, gaming, healthcare, hospitality, IT, pharma, photography, real estate, telecom, technology, online security, social networking, and video.

    •Contributed to the design for Altitude Networks, an online security MVP web app, including user journeys, annotated mini wIreframes, dashboards, product, and visual design.

    •Created the user flows, sitemaps, wireframes, and visual design strategy for Haus, a real-estate cross-platform web app.

    •Redesigned Pixar/Renderman\’s animation product website, incorporating design strategy, UX, and visual design.

    •Designed and co-wrote Microsoft\’s award-winning interactive marketing and product demos.

    •Created the UX, cross-platform user flows, and wireframes for Toyota\’s automotive sales iOS app.

    •Developed visual design for BioRad\’s biotech website and sales collateral.

    •Created Wavefront\’s data visualization dashboards, including the sitemap, user onboarding flow, UX, and visual design.

    •Designed Snapwire\’s stock photography website including discovery, audit with annotations, UX, visual design, and responsiveness.

  • Head of Design

    Tinyhood

    January 2021 - May 2021

    •Hired as a consultant for a three-month contract to “right the ship”.

    •Audited TinyHood\’s process from product management, design system, best practices, and process point of view.

    •Redesigned a new website and app starting with a PRD, wireframes, flows, branding, and visual design mockups and templates.

    •Introduced governance around design paradigms and systems.

    •Worked cooperatively with cross-functional teams to define an experience roadmap and key feature needs.

    •Managed, supported, and mentored a team of product, marketing, social media, After Effect video designers.

    •Led design reviews and ideation sessions for concepts that test hypotheses with user feedback.

  • Head of Design

    Carecar

    January 2020 - January 2021

    •Tasked with taking several platforms (Lyft, Uber, and Tucan) and aggregating them into one seamless platform that will be viewed and used in real-time by dispatchers (agents), vendors, and CareCar team members.

    •Created the UX/UI and interaction for the dashboard of current and recurring rides that also encompasses new encounter calls and messaging for this technology and healthcare company serving the non-emergency transportation industry nationally.

    •Worked as a part of a larger product team that includes a product manager, front- and back-end dev team, and a PM.

    •Owned the design ecosystem that will scale and evolve as more designers are added to the team.

    •Managed a junior designer to help create components in our design library system.

  • Product Design Director and Designer

    Titeg

    January 2016 - January 2020

    •Led the product design for a cross-platform SaaS enterprise marketplace digital commodity application and website.

    •Worked closely with cross-functional teammates to set product vision and strategy for the roadmap goals and the digital team process.

    •Worked in partnership with the broader development team to capture feedback, develop, maintain and integrate, and iterate design directives.

    •Managed illustrators from around the world and writers to capture the tone of the app and website.

    •Designed user flows, visual design, and customer experiences and spearheaded the visual integrity of the app.

  • Senior Experience Design Manager, Product

    RelayHealth

    January 2014 - January 2016

    •Served as the strategic lead design and was then promoted with the first three months. Within months of my hire, both customers and users were posting unsolicited positive customer feedback of my tactical improvements.

    •Tasked with taking a nine-year-old product system and turning it into a seamless UX responsive site, I started by auditing the present system which included segregating the UX, content and visual design into silos.

    •Incorporated new business objectives and devised a strategic as well as a tactical road map for launch. The result was a native app, a web application, a simplified user flow and improved features for the patient portal.

    •Reduced the customer service call volume by 70% by making user registration and password retrieval simpler and completely self-service. The result was a savings of $10,000 a month.

    •Devised new design paradigms, hypotheses and best practices working with a UX analyst.Created A/B and viability tests.

    •Participated and lead user-testing research which included prototypes, user flows, use cases, personas and site maps that translated business goals into measurable results.

    •Managed front-end developers on my team as well as more user experience designers (contractors).

  • Director | UX/Visual Design

    Marqeta

    January 2013 - January 2014

    •Led a team in the redesign of Marqeta.com, which included segments for SaaS enterprise, small business, and consumers.

    •Managed, hired, and led the UX and visual design team in creating a new design ecosystem that encompassed products, responsive web design, native apps, and user experience methodologies to support new business models.

    •Mentored junior teammates to take on larger branding projects including business development decks (investor, new partners, and so on) as well as hired more designers for the team.

    •Designed native app prototypes for our partners in Dubai.

  • Lead UX Designer and Digital Media

    Adobe

    January 2012 - January 2013

    •Led the UX team in designing an extensive responsive redesign for the Adobe.com/edu segment that spearheaded a global refactoring project for all of Adobe.com. Soon after the pilot launch, all other segments of the Digital Marketing Platform became responsive as well.

    •Worked closely with product marketing, brand, visual design, content management, and engineering teams worldwide.

    •Designed and delivered information architecture documentation, site maps, navigation models, user flows, prototypes, wireframes and design paradigms for the UX pattern library.

    •Designed and delivered information architecture documentation, site maps, navigation models, user flows, prototypes, wireframes and design paradigms for the UX pattern library.

    •Worked on the onboarding process for Acrobat.

  • Lead UX/Visual Designer

    Symantec

    January 2005 - January 2012

    •Created visual design, design flows, strategy, wireframes and branding for the UI teams.

    •Led the redesign of the Symantec.com global website, both in 2007 and 2012.

    •Created templates and pattern libraries for the design team, international regents and oversees developers.

    •Participated in live usability testing.

    •Led and designed microsites such as VISION 2011, Corporate Responsibility, Norton 360, and Symantec TV.

  • Design Instructor

    University of California, Berkeley

    January 2002 - January 2007

    •Taught and mentored students in studio theory classes that included Graphic Design Studio 1, History of Design, Color Theory, Typographical Design and Final Portfolio Review.

Education

  • Completed credits towards a Master of Fine Arts degree in Communication Design

    Pratt Institute

    January 2001 - January 2003

  • Bachelor of Science degree in Art and Design

    University of Wisconsin-Madison

    January 1995 - January 1999