Marketing Analytics (Remote)

We are seeking an individual who is passionate about technology and excited about the impact of emerging / disruptive technologies. Possesses an intellectually curious mindset, and continuous improvement mentality.

Main Duties

  • To apply advanced analytic techniques, tools and approaches to design descriptive, diagnostic, predictive & prescriptive analytics solutions to generate insights and ideas that will support efforts to deepen customer segmentation efforts
  • Research and implement marketing tools to support the organization’s promotional projects (automation software, social media scheduling etc)
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.

Responsibilities

  • Build out 360 customer profiles (context, behaviours, preferences, needs, growth rates, decision making journeys) and improve customer experience
  • Develop analytic framework to measure and assess marketing effectiveness and identify opportunities to improve strategy or spend
  • Measure ROI of online and offline advertising campaigns
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Develop analytic framework to assess sales force effectiveness and identify opportunities to improve sales strategies and channels for merchant acquisition
  • Analyze sales funnels and customer intent Conduct competitive research and analyze benchmarking data related to product portfolio benchmarking (price and value proposition), product innovation developments, marketing and campaign strategies, partnerships

Requirements

  • Highly proficient in Microsoft excel – formulas and model design and management and with Microsoft PowerPoint presentation design
  • Exposure to or at the very least solid understanding of the fundamentals, value and applicability of the following competencies and tools: SQL, Programming, Advanced Data Analysis skills, Advanced Data Mining & Modelling Skills Model Validation Skills, BI Tools and Technologies
  • Familiarity with digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization with knowledge of key digital marketing KPIs (CPC/CACs etc.) is desired
  • Strong communication skills with ability to communicate complex technical concepts and align organization on decisions
  • Sound problem-solving skills (qualitative and quantitative). Able to solve complex problems with rigor and efficiency.
  • Effectively structures problems and employs a systematic approach to generating solutions
  • Has inclusive and creative approach to problem-solving – generating solutions that build on the best thinking of the whole team including strategic partners and that “push the envelope.

Minimum Experience Required

  • Experience with marketing data analysis and reporting, in digital marketing environment, e.g., with ad servers Freshers, web analytics, search bid management etc. is a plus
  • Strong research skills

Academic Requirements

  • First Degree in Mathematics, Actuarial Science, Finance, Economics or a related field. Advanced degree in Finance, Business Administration, Economics or Management Studies or data science and analytics
  • Diplomas/reputable professional certifications/professional experience in business intelligence, advanced analytics, data science etc.
Job Category: I.T
Job Type: Full Time
Job Location: Jamaica
Job Description: Marketing Analytics (Remote working welcomed)

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