Marketing Analytics (Remote)

We are seeking an individual who is passionate about technology and excited about the impact of emerging / disruptive technologies. Possesses an intellectually curious mindset, and continuous improvement mentality.

Main Duties

  • To apply advanced analytic techniques, tools and approaches to design descriptive, diagnostic, predictive & prescriptive analytics solutions to generate insights and ideas that will support efforts to deepen customer segmentation efforts
  • Research and implement marketing tools to support the organization’s promotional projects (automation software, social media scheduling etc)
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.


  • Build out 360 customer profiles (context, behaviours, preferences, needs, growth rates, decision making journeys) and improve customer experience
  • Develop analytic framework to measure and assess marketing effectiveness and identify opportunities to improve strategy or spend
  • Measure ROI of online and offline advertising campaigns
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Develop analytic framework to assess sales force effectiveness and identify opportunities to improve sales strategies and channels for merchant acquisition
  • Analyze sales funnels and customer intent Conduct competitive research and analyze benchmarking data related to product portfolio benchmarking (price and value proposition), product innovation developments, marketing and campaign strategies, partnerships


  • Highly proficient in Microsoft excel – formulas and model design and management and with Microsoft PowerPoint presentation design
  • Exposure to or at the very least solid understanding of the fundamentals, value and applicability of the following competencies and tools: SQL, Programming, Advanced Data Analysis skills, Advanced Data Mining & Modelling Skills Model Validation Skills, BI Tools and Technologies
  • Familiarity with digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization with knowledge of key digital marketing KPIs (CPC/CACs etc.) is desired
  • Strong communication skills with ability to communicate complex technical concepts and align organization on decisions
  • Sound problem-solving skills (qualitative and quantitative). Able to solve complex problems with rigor and efficiency.
  • Effectively structures problems and employs a systematic approach to generating solutions
  • Has inclusive and creative approach to problem-solving – generating solutions that build on the best thinking of the whole team including strategic partners and that “push the envelope.

Minimum Experience Required

  • Experience with marketing data analysis and reporting, in digital marketing environment, e.g., with ad servers Freshers, web analytics, search bid management etc. is a plus
  • Strong research skills

Academic Requirements

  • First Degree in Mathematics, Actuarial Science, Finance, Economics or a related field. Advanced degree in Finance, Business Administration, Economics or Management Studies or data science and analytics
  • Diplomas/reputable professional certifications/professional experience in business intelligence, advanced analytics, data science etc.
Job Category: I.T
Job Type: Full Time
Job Location: Jamaica
Job Description: Marketing Analytics (Remote working welcomed)

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