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ITL3039-Irfan
May 31, 2021
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Personal Loan Application Experience (Financial Tech)

PROJECT OVERVIEW

I was responsible for the user experience design. I distilled data related to the user behavior on the app and conducted user interviews to get some insight into pain points and areas of friction in the loan request process. Although I was the sole designer on the project, I collaborated closely with a product manager and two engineers.

BUSINESS OBJECTIVES
The primary goals were simple, expose areas of friction in the loan request process and explore feasible ideas aimed at increasing the loan request rate. We also wanted to give the app a more modern look and feel so that we could attract and retain users in the millennial generation.

ROLE
Senior Product Designer

METHODS
– Shadowed the customer support team and gathered analytics from the data team.
– Conducted a workshop with stakeholders on feature mapping.
– Conducted a user testing session with external users and shared design.

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