A redesign of Prudential.com and their design system.
I redesigned all of Prudential digital properties for a modern scalable design system that is:
– Mobile responsive (four viewports)
– WCAG 2.0 AA compliant
– CMS managed
My Role: I led the UX design team of researchers, designers, and copywriters and managed the end-to-end process while simultaneously contributing to the design work.
The team evaluated the previous Prudential.com website and worked with stakeholders to redesign the website leveraging a complete atomic design system. The designs were created and tested iteratively on a bi-weekly basis and the component library contains over 1,000 unique design elements. This framework allowed Prudential to test and modify the site in a scalable and iterative approach.
– Paper prototyping
– Usability testing
– Visual design
– Design system and specs
I designed and tested the key user flows and primary pages to validate the design system. I also delivered a complete system of components and page templates for Prudential’s internal UX team to leverage for future designs.