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ITL3038-Doug
May 31, 2021
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Prudential

A redesign of Prudential.com and their design system.

I redesigned all of Prudential digital properties for a modern scalable design system that is:
– Mobile responsive (four viewports)
– WCAG 2.0 AA compliant
– Annotated
– CMS managed

My Role: I led the UX design team of researchers, designers, and copywriters and managed the end-to-end process while simultaneously contributing to the design work.

The team evaluated the previous Prudential.com website and worked with stakeholders to redesign the website leveraging a complete atomic design system. The designs were created and tested iteratively on a bi-weekly basis and the component library contains over 1,000 unique design elements. This framework allowed Prudential to test and modify the site in a scalable and iterative approach.

Activities:
– Sketches
– Paper prototyping
– Wireframing
– Usability testing
– Visual design
– Design system and specs

I designed and tested the key user flows and primary pages to validate the design system. I also delivered a complete system of components and page templates for Prudential’s internal UX team to leverage for future designs.

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