I created a responsive design framework and system for Raise’s marketing landing pages that enables a rapid development, testing, and optimization process.
As a consultant and lead designer, I established the atomic design methodology, framework, and processes to design, build, test, and deploy the dynamic marketing landing pages that could be A/B tested quickly to increase conversions.
I aligned the landing pages to key users such as in-story shopping, gift givers, and savings maximizers. The components were selected and arranged on each page design to align to different user groups.
– Visual design
– Design system