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ITL3038-Doug
May 31, 2021
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Raise Marketplace Design System

http://www.raise.com
I created a responsive design framework and system for Raise’s marketing landing pages that enables a rapid development, testing, and optimization process.

As a consultant and lead designer, I established the atomic design methodology, framework, and processes to design, build, test, and deploy the dynamic marketing landing pages that could be A/B tested quickly to increase conversions.

I aligned the landing pages to key users such as in-story shopping, gift givers, and savings maximizers. The components were selected and arranged on each page design to align to different user groups.

Activities:
– Wireframing
– Visual design
– Design system
– Specs

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